Google Ads Introduces Monthly Budgets

I plan on using this new feature as a safety net to make sure my client’s ad spend doesn’t go crazy over budget each month – but I’ll continue using daily budgets to control our ad spend.

Facebook Ads for Home Service Pros

Studies conclude that most small business owners are unhappy with the return on investment with Facebook ads. They have fewer resources to work with than their larger competitors, and with limited cash flow, they cannot afford to waste marketing dollars.  Here’s a quick rundown for how to make the most of your Facebook ads while […]

10 Tools Any Business Owner Can Use to Improve Online Presence

The internet can be an overwhelming place, especially for small business owners. There are tons of tools and resources out there begging for our attention, all promising similar results when it comes to improving your online presence or creating high-converting Facebook ads. Here are some tools I’ve found over the years that I swear by. […]

Google Local Service Ads 101

Google Local Service Ads | Southernmost Digital

Google Local Service Ads is their response to Angie’s List and Home Advisor. As a contractor, you’ll only pay for actual phone calls into your business. As a consumer, Google backs up your work with a $2,000 satisfaction guarantee.

The Proven Value of Website Leads

There are plenty of companies that allow you to simply purchase leads, but is that really the best way to do it? Wouldn’t you rather save your money and generate your own?

Google Ads Lead Form Extensions

Google Ads Lead Form Extension

The new Google Ads Lead Form Extension is rolling out to advertisers. This new option allows advertisers to collect lead info directly from the search results page.