Google Ads Introduces Monthly Budgets

I plan on using this new feature as a safety net to make sure my client’s ad spend doesn’t go crazy over budget each month – but I’ll continue using daily budgets to control our ad spend.

Facebook Ads for Home Service Pros

Studies conclude that most small business owners are unhappy with the return on investment with Facebook ads. They have fewer resources to work with than their larger competitors, and with limited cash flow, they cannot afford to waste marketing dollars.  Here’s a quick rundown for how to make the most of your Facebook ads while […]

Top 9 Digital Marketing Ideas for Dentists

“Digital Marketing” sounds like the sort of thing you might use to sell physical products like toothpaste, but it’s also an important strategy to have for your dental practice – “Digital Dental Marketing,” if you will. Online ads, appointment reminders, and reviews can all give your office a leg up over your local competitors while […]

25 Positive Review Responses You Can Use

Giving a unique review response to each and every positive, negative and neutral review you receive online is extremely important.
It shows your customers that you care about their feedback and are constantly striving to better the products and services you provide.

How Displaying Google Review Attributes Can Help Your Business

Google attributes are adjectives that customers can apply to their review of your business. In this post, we’ll go over why online reviews are important, how Google attributes work, and why you should definitely display them on your website. Quick Reminder: Why Reviews Are Important I often say that online reviews are the lifeblood of […]

What Our Clients Find Useful About HubSpot

We’ve helped clients to create lead generation forms, build compelling, high-quality marketing emails, generate engaging social media and blog content, and understand and interpret the analytics behind it all.

10 Tools Any Business Owner Can Use to Improve Online Presence

The internet can be an overwhelming place, especially for small business owners. There are tons of tools and resources out there begging for our attention, all promising similar results when it comes to improving your online presence or creating high-converting Facebook ads. Here are some tools I’ve found over the years that I swear by. […]

Google Local Service Ads 101

Google Local Service Ads | Southernmost Digital

Google Local Service Ads is their response to Angie’s List and Home Advisor. As a contractor, you’ll only pay for actual phone calls into your business. As a consumer, Google backs up your work with a $2,000 satisfaction guarantee.