Google Ads Introduces Monthly Budgets

I plan on using this new feature as a safety net to make sure my client’s ad spend doesn’t go crazy over budget each month – but I’ll continue using daily budgets to control our ad spend.

Top 9 Digital Marketing Ideas for Dentists

“Digital Marketing” sounds like the sort of thing you might use to sell physical products like toothpaste, but it’s also an important strategy to have for your dental practice – “Digital Dental Marketing,” if you will. Online ads, appointment reminders, and reviews can all give your office a leg up over your local competitors while […]

7 Ways to Improve Google Ads in 2020

As the second half of the year approaches, it’s a great time to take stock of and reevaluate your PPC best practices and paid search to refine performance. There are many ways to improve what’s already working and discover methods and strategies to boost growth and marketing impact. Here are seven ways to improve your […]

Maryland Tax on Digital Advertising?

digital advertising potential tax in Maryland

A proposed tax by the Maryland legislature could impose a tax on businesses that generate over $100 million in revenue from online advertising. Could this tax be passed on the individual advertisers?

Google Ads Lead Form Extensions

Google Ads Lead Form Extension

The new Google Ads Lead Form Extension is rolling out to advertisers. This new option allows advertisers to collect lead info directly from the search results page.

September Updates

The latest updates in the world of Paid Search. Goodbye Average position, AMP Pages makes nice with JavaScript, and deep linking from search results pages.

Bidding on Your Own Brand…Yay or Nay?

The Breakdown of the Search Results Page

Buy Your Own Brand Keyword? It’s a common question for most marketers, business owners, and professionals: “Should we buy our own brand’s keywords?”

Google Mobile Search Results Page Adds Favicons, Other Changes Coming

New Changes are Designed To Increase Branding & Help Searchers Differentiate Ads The latest change to mobile search results pages will be rolling out soon according to a post from Google. They are adding in a favicon to mobile search page results, as well as changing ad links from green to black as a way […]

Google’s Listening…Really

New Terms & Conditions Give Google Permission to Listen to Your Phone Calls & Text Messages Logging in to AdWords Google Ads this morning I noticed a new message at the top, that there was a supplemental Terms & Conditions that need to be accepted to continue using Call Ads, Call Extensions, and Message Extensions. […]