Facebook Ads for Home Service Pros

Studies conclude that most small business owners are unhappy with the return on investment with Facebook ads. They have fewer resources to work with than their larger competitors, and with limited cash flow, they cannot afford to waste marketing dollars.  Here’s a quick rundown for how to make the most of your Facebook ads while […]

Top 9 Digital Marketing Ideas for Dentists

“Digital Marketing” sounds like the sort of thing you might use to sell physical products like toothpaste, but it’s also an important strategy to have for your dental practice – “Digital Dental Marketing,” if you will. Online ads, appointment reminders, and reviews can all give your office a leg up over your local competitors while […]

10 Tools Any Business Owner Can Use to Improve Online Presence

The internet can be an overwhelming place, especially for small business owners. There are tons of tools and resources out there begging for our attention, all promising similar results when it comes to improving your online presence or creating high-converting Facebook ads. Here are some tools I’ve found over the years that I swear by. […]

How to Create UTM Parameters

UTM.IO URL Builder

UTM Parameters are extremely useful for tracking how visitors arrive at your website. By analyzing what these visitors do, you’ll know which of your marketing programs are producing results – so you can focus more efforts on those campaigns.

What Are UTM Parameters

Figuring out the Source/Medium setting in Google Analytics | How UTM Parameters Work

UTM Parameters are crucial in understanding which of your online marketing campaigns are working. Learn how they work.