The content you produce and share online these days is the face of your brand. It’s how you define your services, gain customers’ trust and loyalty, and show your audience your personality as a business.
These tips are perfect for small business owners looking for ways to improve their digital presence without needing to sacrifice too much of their time. Here are 5 ideas to help you do just that:
5. Focus on One Call To Action (CTA) at a Time
Audiences can get overwhelmed when you present them with too many options at a time. Whether it’s a banner ad or a social post, make sure that you’re only pushing one call to action.
For example, instead of encouraging customers to sign up for a free trial and also like your page within the same caption of the same post, separate each CTA into their own posts.
4. Repurpose Social Content
No one has time to create a brand new piece of content for each social media channel every day. Find ways to repurpose one post across all channels.
For example, write a blog (like this one!), and post it as a link on Facebook, LinkedIn, and Twitter. Share a quote from the blog as a stunning graphic on Instagram, and then re-share that content from your channels later that month or the following month instead of spending too much time creating brand new stuff every time.
3. Remember The 80/20 Rule
80% of content marketing leads come from 20% of content. Translation: don’t sweat the small stuff! There’s no need to go overboard and overproduce content, or fret about whether the content you’ve come up with is perfect or not.
Set a timer, create what you create, and don’t get too bogged down by the details.
2. Measure Social Engagement by Reach
Social media analytics can be tricky, and hard to understand sometimes. Simplify things by focusing on the engagement rate based on reach.
That means taking the number of people who actually saw your post (this number will be smaller than your total number of followers) and dividing engagements by the reach. This will give you a more accurate representation of how many people who actually see your content, interact with it.
1. Make it Mobile Friendly
Approximately half of web traffic in the US comes from mobile devices, so it’s important to make sure that your website and content that you’re creating works well on mobile and is easy to digest on the small screen.
The moral of this story is to keep it simple. You don’t need flashy videos and graphics to win over your audience. You don’t need to spend half your time producing Hollywood-level advertisements. Don’t overthink the content strategy, and don’t sacrifice too much time on a piece of content who’s shelf-life is less than a day.