When it comes to growing your business, you need to build an effective marketing strategy. Part of this strategy should include a client acquisition or lead generation program. There are plenty of companies out there like Angie’s List and HomeAdvisor that allow you to simply purchase those leads, but is that really the best way to do it? Wouldn’t you rather save your money and generate your own?
Be Smarter Than Your Competition
Chances are, your business isn’t the only one to which these companies sell leads. That means they’re selling the same information to competitors in your area. In order to make that strategy work, you’d have to constantly monitor the leads that come through in order to respond to them faster than your competitors. That’s not efficient, and ends up costing you more time and effort in the long run.
When you drive your own leads, you have more control and better opportunities to build trust among your audience. When someone clicks on an ad that leads directly back to your website, that’s one of the first steps to building and maintaining customers’ trust in your brand.
Not only that, but owning your own lead generation strategy also allows you to be more creative and direct with your marketing efforts. Instead of competing with all the other businesses using Angie’s List or HomeAdvisor, set yourself apart by making your own eye-catching advertisements.
Be In Charge
When you devise your own strategy, you’re also 100% in charge of quality control. Sometimes the quality of the leads you pay for through those types of services can decline, and there’s not much you can do about it. When you own your funnel, you can pinpoint any issues causing lower-quality leads and make appropriate adjustments.
Rather than relying on a third-party, put your money and faith into your own marketing efforts. Setting up your own lead generation funnel is a better route for the success of your company. The personal touch you can add will go a long way into inspiring people to interact with you.