At Southernmost Digital, we’re always on the lookout for tools that will make our clients’ lives easier – which is why we recently became a HubSpot Service Provider. After working with several clients to help set-up their account, emails, and forms, we thought it was important to join the solutions partner program.
HubSpot offers a host of different tools to small businesses for automating their marketing and managing their customer relationships. Services like these have been helpful for:
Finding More Effective Ways to Acquire New Customers
Lead generation forms are fairly easy to set up. The idea is to offer an incentive in exchange for potential customers’ contact information. One example might be offering a free consultation in exchange for a name and email address.
In addition to helping our clients run their HubSpot accounts, signing up for the solutions partner program gave us this nifty little badge.
With Hubspot, our clients have been able to collect, organize, and store this information in ways that align with their business goals.
We’ve even been able to utilize this option here at Southernmost Digital. We offer a Virtual Answering Service Cheat Sheet on our resources page, but in order to access the full PDF, users have to fill out our lead gen form.
There information is automatically added into our HubSpot account.
Automating & Scheduling Marketing Emails
Using the leads they collected from their forms, those clients then have the ability to create, schedule, and send high-quality emails about promotions and special offers. Think special promotions or holiday offers.
Diving Into the Analytics Behind Your Marketing Efforts
Once those marketing emails are sent out to the leads, HubSpot users have access to data like how many of them opened the message? How many people clicked through and showed interest in the offer?
This type of information has helped our clients to better understand their audiences, and adjust their business strategies accordingly.
Launching and Keeping Track of Online Ads
Most of our clients’ expertise lies in the businesses that they’re running – dental practices, professional home service providers, legal firms, heating oil companies, etc. – but not in building advertising campaigns.
Luckily, with our extensive knowledge in building ad campaigns, combined with HubSpot’s intuitive, easy-to-use platform, online campaigns can be set-up quickly and efficiently. Letting our clients focus on their main priorities: running their business.
So far, we’ve helped clients to create lead generation forms, build compelling, high-quality marketing emails, generate engaging social media and blog content, and understand and interpret the analytics behind it all.
Want to learn more? Call us at 305-424-8789, or visit our HubSpot Provider Page.